A Bright Spot in My Day



This morning I had business at Chase Bank. The posted opening time for the branch is 9AM.

I arrived early and was surprised when the branch manager opened the door and let me in almost ten minutes early. Wow!

  • Was my mobile phone time incorrect?
  • Did the branch manager accidentally open the doors early?
  • Was her clock wrong?
  • Are early openings unusual for Chase?

After concluding my business, I inquired about the early opening. The manager shared that it’s bank policy to open the doors early if they are ready to receive customers. She indicated they also remain open late if customers continue to arrive.

Chase is in an extremely competitive space and endearing the bank to customers in this manner is a smart move. I certainly appreciate the extra effort to accommodate me; and also recognize such accommodations serve as friendly reminders that going the extra mile for customers is good business and enhances client loyalty.

Can you envision a few measures that would concurrently enhance both customer satisfaction and the bottom line in your business?


Reprinted from 2014
Photo courtesy of Steve Fowler

© 2016 White Paper Chronicles. All Rights Reserved.

White Paper Chronicles (WPC) are copyrighted works. However, if you’d like to reprint any WPC article, post, or white paper, please notify the author of your intentions via email to fowler@stevefowler.com. There is no cost. Include details such as the name of the publication and where it will be reprinted, or the URL of the reposting. Please include the following with any reprint or repost: TITLE OF THE WPC ARTICLE and “Reprinted with permission of Steve Fowler, White Paper Chronicles.” Anyone can link to any of our articles. There’s no need to ask permission and there’s no cost.


Steve provides ghostwriting services that include online articles and White Paper development. Additional writing services include collaborating with clients needing assistance in drafting critical correspondence, and other written works, tailored to specific goals.

Steve is also available as a consultant for businesses needing to identify underlying issues impacting business viability; as well as the development and deployment of solutions necessary to improve profitability, culture, and opportunities.

For further information call: (520) 800-3773

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